Fun in the sun is the name of the game for this summer! The color pallet is bright and bold, and the flavor is all about the graphic punch; floating from sweet pastels, to explosions of juicy hues. We're happy to be stocking pieces which highlight this season's trend; ranging between sun drenched colored swimsuits, denim with playful prints to chunky neon accessories. Brands featured above: Gerlan Jeans, Funky Bling, We Are Handsome, Wildfox, Warriors of Radness, BBC & Ice Cream, Joyrich, Super Sunglasses and Goodwood.
It's official: camouflage is set to be the menswear color of the season. This has been shown through our SS11 collections at Life and Sid stores. Mixing the "Camo" prints with fresh blocks of colors is the best way to wear this tricky tone without looking like you’ve escaped from training camp!
Brands featured above: Henrik Vibskov, Wood Wood, Comme des Garcons Shirt, Miharayasuhiro, Kris Van Assche, Jeremy Scott, BBC & Ice Cream, Iuter, Sixpack France and Goran Kling.
Stay in bloom this season in colorful floral prints; from pastel roses to carefree wildflowers. The brands showcased at Life and Sid stores are energized with floral prints for their summer collection. The inspiration comes from the floral paintings of Giorgia O'Keeffe and the wild flower gardens of rural England. Brands featured above: Aminaka Wilmont, Jonathan Saunders, Shakuhachi, Faliero Sarti, Charlotte Olympia and Deepa Gurnani.
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